That's a good way to judge movies and games here, maybe the best one. It's important to see what the author meant before being impressed with well drawn graphics or great musics. But actually I have random tastes: sometimes I vote 5 just because of a music or vote low because of crapness.
TomFulp
It's a good way to judge stuff. I always look for that certain quality and effort that shines through beyond artistic skill. I do demand good voice quality, though... Poor audio quality ruins a lot of great amateur Flash. Some things I look for:
1) Good audio quality and voice work.
2) Gets to the point quickly (or gives an incentive to keep watching) and avoids drawn out intros.
Anything that does those two things already has an advantage over everything else.
Nangbaby
Thank you for commenting and for your feedback. I agree with your guidelines as well, even if I can't seem to follow them myself.
Now that I look at my post, though, it does seem condescending. I have my own preferences, faults, and biases just like everyone else. But people have a right to their own opinions and votes, and my personal guidelines aren't the same as everyone else.